The Wessex Challenge

The Wessex Challenge is a case study write up of the new case study, Managing Marketing in the 21st Century.

This case can be downloaded here.

The competition is open to individual students or groups of students (maximum four).

The question that each entry must answer is: "What should Wessex do?" .

Entries must be no longer than six single-spaced-pages (81/2 X 11), Times New Roman 12, plus four pages of exhibits.

All entries must be sent hard copy (three copies) to:
Wessex, Inc.,
1 Oval Court,
Bronxville,
NY 10708.

Entries are due by June 30, 2009 and must contain the names of students and the supervising faculty member (also email addresses and telephone numbers). All entries will be acknowledged.

Entries will be judged by a blue-ribbon panel of faculty and announced on July 31, 2009.

The winning entry will receive $1,000 payable to Student Aid at the winning students' educational institution. The second placed entry will receive $500.