Marketing Books Adoptions

Managing Marketing in the 21st Century

United States and Canada

  • Arizona State University
  • Baruch College, New York
  • Bentley University, Boston
  • California State University, Los Angeles
  • Case Western Reserve University, Cleveland
  • Chicago Kent College of Law
  • Columbia Business School, New York
  • Concordia College, Bronxville, New York
  • Cornell University, The Johnson School
  • Drexel University, Philadelphia
  • Duke University, Fuqua School
  • GE Marketing and Sales Capability Guide
  • Georgia Tech
  • Illinois Institute of Technology, Stuart institute of Business
  • John Carroll University, Boler School of Business
  • Johnson & Wales University
  • McMaster University, Ontario, Canada
  • Minnesota State University
  • New York University
  • Oklahoma City University, Meinders School of Business
  • Rice University, Texas
  • Rochester Institute of Technology, Saunders College of Business
  • Rutgers University, New Jersey
  • St. Norbert College, Wisconsin
  • Shepherd University, West Virginia
  • Siena College, New York
  • Simmons College, Boston
  • Southern Methodist University (SMU)
  • Syracuse University, S.I. Newhouse School of Public Communications
  • Texas A&M University-Kingsville
  • The Wharton School, University of Pennsylvania
  • University of Alabama, Birmingham
  • University of British Columbia, Sauder School of Business, Canada
  • University of California, Berkeley, Haas School
  • University of California, Riverside
  • University of Central Florida
  • University of Illinois, Chicago
  • University of Nebrsaksa at Kearney
  • University of New Hampshire
  • University of Louisville
  • University of Massachusetts Dartmouth
  • University of South Carolina, Moore School of Business
  • University of South Dakota
  • University of Southern Mississippi
  • University of Tennessee, Knoxville
  • University of Texas at Austin
  • University of Virginia, Darden School
  • Weber State University

Europe and Asia

  • American University, Sophia, Bulgaria
  • Channel Islands: University of Southampton
  • China Europe International Business School (CEIBS), Shanghai, China
  • De Montfort University, Leicester, Great Britain
  • Fudan University, Shanghai, China
  • HEC, Paris, France
  • IDC, Hertzelia, Israel
  • Koc University, Istanbul, Turkey
  • London Business School, Great Britain
  • Nicolaus Copernicus University, Poland
  • UCD Michael Smurfit Graduate Business School, Dublin, Ireland
  • University of Southampton, Great Britain