Managing Marketing in the 21st Century- Now Available Free!

Managing Marketing

Wessex is making Managing Marketing in the 21st Century available with a new pricing approach: Sign up and you secure online access FREE! That’s correct! You can read this world-class marketing textbook online and right now you pay nothing. NB: You cannot download this version and/or print a copy, but the content is available to read online.

If you would like a printed copy of Managing Marketing in the 21st Century, you may order that at the Wessex Bookstore for $45, or $29.50 for a PDF Download. For students, we have also prepared the Managing Marketing in the 21st Century -- Student Study Guide and electronic Flash Cards to help you in studying Managing Marketing in the 21st Century – both available for online use -- see the Student Site.

Of course, providing you with free electronic access to Managing Marketing in the 21st Century is expensive. Hence Wessex is going to ask you to pay what this access is worth, just like Radiohead with free downloads of its album – In Rainbows. When you sign up for the free version, you agree to receive an email from Wessex in 30 days encouraging you to pay what Managing Marketing in the 21st Century was worth to you.

Sign up for the pay-what-you-think-it's-worth electronic version of Managing Marketing in the 21st Century just by registering with the site.

Registered already? Login and Access Managing Marketing in the 21st Century here.