Books for Broader Audience

  • Managing Global Accounts (2nd Edition)


    Synopsis:

    Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.

    Printed Book $28.50; Audio Book $24.50; PDF Download $19.50; Electronic Book (read online) $15.00

    Price:
    $28.50
    ISBN:
    978-0-9797344-3-4
    Author:
    Noel Capon, Dave Potter, Fred Schindler
    Publisher:
    Wessex Press
    Product Code:
    1002

  • Key Account Management and Planning


    Synopsis:

    The Comprehensive Handbook to Managing Your Company's Most Important Strategic Securing and retining customers is increasingly recognized as the fundamental requirement for improving shareholder value, the primary objective for many corporations around the world. All firms develop their own methods of communication with customers, but typically in business to business marketing an on the road sales force is a critical element in this process. However, in recent years significant pressure has been placed upon the traditional sales force system.

    Price:
    $27.50
    ISBN:
    978-0743211888
    Author:
    Noel Capon
    Publisher:
    The Free Press
    Product Code:
    1003

  • Total Integrated Marketing


    Synopsis:

    Marketing has lost its way,  In country after country, senior executives have become obsessed with making their companies more customer-focused, market-focused, outward-oriented, or some permutation of those qualities often to no avail.  Companies cannot win in todays competitive markets by delegating marketing problems to a department.  Success in the new marketplace demands integration of the firms entire set of capabilities into a seamless system with the goal of exemplary customer satisfaction.

    Price:
    $29.70
    ISBN:
    978-0749444556
    Author:
    James Mac Hulbert, Noel Capon, Nigel F. Piercy
    Publisher:
    The Free Press, Kogan Page
    Product Code:
    1005

  • The Marketing Mavens


    Synopsis:

    Over the past dozen or so years, globalization has turned business on its head. For almost a half century, from the late 1940s until the 1990s, the overriding factor that dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or slowly acquiesce to change.

    Price:
    $22.00
    ISBN:
    978-0-307-35409-9
    Author:
    Noel Capon
    Publisher:
    Crown Business
    Product Code:
    1001