About Managing Marketing In The 21st Century

To: Faculty and Students

From: Noel Capon, Columbia Business School, New York, NY

  1. For most marketing faculty, textbooks fill an important role in designing your courses.
  2. For students, a good marketing textbook plays a valuable role in the learning process
  3. Virtually all serious marketing textbooks carry prices well in excess of $100. Some are even priced at over $150.
  4. Second-hand textbooks are sometimes a student option, but are rapidly outdated and carry a fairly high price.

Managing Marketing in the 21st Century is priced at $45 for the printed book, $29.50 for a PDF download, and pay what you think it's worth for electronic access.

The Virgin Marketer is priced at $25 for the printed book, $19.50 for a PDF download, and $15 for electronic access.

These books offer considerable value for both faculty and students. You can examine and purchase both of them on this site. Please explore and enjoy.

To: Marketing Professionals

From: Noel Capon, Columbia Business School, New York, NY

  1. Managing Marketing in the 21st Century has been written by authors who have spent much of their careers working with corporations large and small around the world.
  2. The learning embodied in Managing Marketing in the 21st Century will help improve your marketing and how you run your business.
  3. The Virgin Marketer will help you improve the quality of your marketing plans.
  4. Not convinced, well check out The Marketing Mavens. Buy The Marketing Mavens