Synopsis:

Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers.

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Synopsis:

Managing Marketing in the 21st Century is a world-class marketing textbook. This Student Study Guide is structured in the same way as the textbook. It is designed to help students with their study of marketing. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision. Read Chapter 1 Free

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Synopsis:

Flash Cards for Managing Marketing in the 21st Century: an aid to learning

To download Chapter 1 FREE, click here

Flash cards are Flash files that can be downloaded to your PC or Mac. They come in a downloadable Zip file that you extract to your computer; you can then test yourself Chapter by Chapter.

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Synopsis:

The Student Study Guide is structured in the same way as Capon’s Marketing Framework. It is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams. Students are encouraged to explore Chapter 1 of the study guide before making the purchasing decision.

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Synopsis:

Capon’s Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students.

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Synopsis:

The Virgin Marketer is a companion volume to the textbook, Managing Marketing in the 21st Century. As you read and study the material in the textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with Managing Marketing in the 21st Century, it is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of The Virgin Marketer.The material in The Virgin Marketer has a very long pedigree; many well-known domestic and multinational firms have used selections and/or variations of the frameworks to develop actionable marketing plans.

Printed Book $29.70; PDF Download $24.70; Electronic Book (read online) $19.70

Synopsis:

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. Fundamentals of International Business is an introductory international business text for use at the undergraduate level.

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Synopsis:

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions.

PDF Download $19.50 Electronic Book (read online) $15.00

Synopsis:

The Asian Marketing Case Book is a compilation of case studies that demonstrates the diversity of marketing problems faced by organizations operating in Asia.  In preparing the material for this book, we have assembled 60 cases, based in 16 countries (plus countries in the Middle East), that cover a broad span of marketing problems.  The book examines:

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